Agricultural Sales Skills

Some basic agricultural sales skills include the following:

  • Presale Planning
  • Approaching Customer
  • Determining Customer Wants and Needs
  • Demonstration
  • Customer Objections
  • Closure


Also, the ability to develop and utilize a product summary sheet is valuable.

  • The strategy to sell a product is essential in a face to face sales call. This strategy should include but not be limited to:
  • Determining potential customer needs and wants.
  • Identifying features and benefits of the products to address customers’ needs and wants.
  • Identifying potential customer objections and prepare to address them.
  • Identifying potentially related products and suggested selling strategies.
  • Developing a sales plan and goals for each customer.